It is a huge deal to buy or sell a home. It’s one of the most important choices they’ll ever make, for some. And while most individuals will look beyond such faults in the individual who sells a TV or a smartphone to them, they would have even higher expectations when dealing with a real estate agent. Clients, every step of the way, want someone they can trust and depend on.

Here are a few ways you can sell just what they want to your customers.

Be honest as in, frank. Honesty is one of the main aspects of choosing a trustworthy agent for customers. It’s easy. They can’t trust someone who isn’t truthful. But how does one prove that they are honest? Just fast. And don’t cheat. Okay, it may be a little more complicated than that. But the best place to start is always to say the facts, even hard truths. Keeping free, direct contact will also still earn you some points of integrity.

Be Trustworthy. For customers, reliability is paramount. This method is always complicated and takes much longer than buying anything like a new car to complete. There are a lot of issues that clients will have. They have to work through busy schedules. You, too, do. So, it’s essential for both you and the client to be respectful of each other’s time. But the more they can trust that you remain on top of the facts, the better.

Be fascinated. When you’re in tune with your customers’ needs and desires, it shows that you care about them and the results of this process. Here, most of your customers will not purchase a custom house, but that doesn’t mean that you can’t have an experience that feels tailor-made for them. The more you are interested and enthusiastic about working with them, the more likely they will feel the same about you.